Where and how do your customers look for the product or service they need? What are they saying? Before the internet, if you needed an electrician, you either asked your neighbors for a referral or looked in the Yellow Pages. Nowadays, you go online and use search engines (Google, Bing!, Yahoo), consumer sites (Yelp, InsiderPages, CitySearch, Angie’s List), social media platforms, (Facebook, Twitter, Instagram), or digital maps (Google Maps, Yahoo Maps, MapQuest).
The most visually-appealing website is useless without proper online visibility. However, the internet is vast, and popularity and visibility are not easy to achieve. Thousands of new websites hit search engines everyday, making the competitive landscape become more saturated. As an Austin SEO company, we at Supergroup have developed internet marketing solutions that are responsive, intuitive, and creative. We will work with you to ensure that your website will have the organic presence it needs to drive relevant online traffic.
Supergroup Austin TX Website Marketing Services:
SEO begins with a website that is user friendly (design + content + functionality). It also involves how search engines categorize your website and understand your business. A good SEO strategy is separated into two groups: on-page SEO and off-page SEO. On-page SEO’s primary component is good, engaging website content. On the other hand, off-page SEO takes your site out in the web. The good content you have produced on your site will help build relationships with other sites through link building - significantly improving your search engine rankings. Supergroup considers both when working in SEO. Although a dynamic, ever-changing online marketing tool, we at Supergroup live by four cornerstones of effective search engine optimization: keyword research, relevant content, quality inbound links, and good site depth.
PPC advertising drives online traffic to your site at the exact moment customers are searching for your services. Also known as “paid search” or “search engine marketing,” it is an effective online marketing method. Any PPC ad campaign needs research, evaluation, and management to ensure a good ROI. Our PPC services include account setup, target keywords selection, ad copy creation and development, target locations, tracking and reporting, and ongoing account management.
Social media has opened a whole new world of opportunities for businesses to interact and connect with their customers. Proper social media marketing can revolutionize your marketing efforts - ultimately fostering meaningful customer relationships and benefitting your overall online rankings. Supergroup will help develop and maintain social media campaigns by providing relevant and appealing content straight to the community. We do all the technical analysis of implementing an effective social media campaign, while still being “social” and engaging. We understand that good social media marketing is more than just quantity and measurable elements - it’s about relationship building.
You already have a well-designed website with a considerable amount of traffic; you’ve established a good online presence. However, your online traffic should be converted into leads, and leads into sales at the highest rate possible. CRO is governed by three things: testing, tracking, refining. Through CRO, you will learn what visitors are doing when they go to your site. With our CRO techniques, we help you analyze your web traffic to amp up percentage of visitors and make necessary changes to turn your site into a mean sales generation machine.
Content counts. Increasing the supply of quality content promotes relevance and resourcefulness - fundamentally raising the overall value of your website. A site rich in good, quality, and engaging content gets brand loyalty and public trust.Other avenues of content marketing includes copywriting, blogging, social media postings, press release, and email marketing. Supergroup is available to produce original and creative content for your website. Our editorial team conducts thorough discussions with you to learn about your business - delivering words that make your business stand out from the competition.
The best, most effective way to raise your online business’s rankings, reach new leads, and acquire web authority is through continuous link building. Link building refers to building links back to your site from other places on the internet (blogs, websites, etc.). The quality and quantity of links that point back to your site significantly dictate your place in search results. Valuable back links can become labor intensive. We’ll work with you to create and implement a plan for good link building strategies, so your business can successfully compete online.
Emailing still reigns supreme as the most common activity by computer users. Even with today's social media use, email, the original form of online communication, is still prevalent. Targeted email marketing to your existing contacts can easily generate ROI than any other marketing methods you may be using. Keeping your current customers engaged through a steady stream of relevant email communication improves customer retention and loyalty. We can help you build successful email marketing campaigns to drive traffic, improve sales, and keep your customers updated.