Connecting with your customers on social media is a great way to show the human side of your brand. But what would you do if something goes wrong and negative comments start popping up on your company's Facebook or Twitter page?
Social media is a powerful online marketing tool. You can connect, engage, build trust and loyalty with current and prospective customers, generate web traffic, and ultimately drive sales to your business. However, having a social media presence also means dealing with negative comments at some point.
How do you address this? Check out this infographic we created to give you tips on how to deflect those flickers of negativity and turn them into happy, positive discussions.
Keep in mind that no matter how great your company is, mistakes happen. Your customers can get upset and complain about you. Social media is your customers' platform to lodge these complaints. In turn, social media is a good avenue for you to show how great your brand is by addressing these complaints and providing resolutions in a professional and sincere way.
What are people saying?